Reb’l Fleur by Rihanna is the first fragrance for women endorsed by the Barbadian singer and songwriter. A fruity fragrance, Reb’l Fleur perfume was launched in January 2011 with an accompanying tagline that read, «Bad feels so good.» The noses behind this fragrance are Caroline Sabas and Marypierre Julien, who, upon meeting with Rihanna for the first time, noticed she had a unique scent about her. Rihanna disclosed that she was actually wearing five layers of different scents, and then Sabas and Julien ended up incorporating those five scents into your Rihanna Reb’l Fleur Perfume. The fragrance opens with top notes of red berries, plum, and peach. Its middle notes consist of tuberose, hibiscus, coconut, and violet. Its base contains notes of vanilla, amber, musk, and patchouli. This fragrance has heavy sillage and above-average longevity.
When asked about her first fragrance, Rihanna said of the Reb’l Fleur perfume, «My grandmother in Barbados used to call me her Rebel Flower, over the years, I layered many different scents to get something that was truly my own. But I wanted…something that said ‘Rihanna was here.’ Something delicious and special, a fragrance with subtle hints that linger and leave a sexy memory.» The bottle, which was designed to be as dramatic and unique as Rihanna is when she is on stage, was inspired by the shape of a stiletto heel, since Rihanna is partial to the shoes.